The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

IPST · Consumer Staples · No moat

No moat

Doesn't clear the bar

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

KHC · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureIPSTPRMBSJMKHC
Moat Score (0–100)3637 (highest)37 (highest)36
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7078 (highest)4643
Pricing power194062 (highest)58
Returns on capital015 (highest)40
Balance-sheet safety28040 (highest)28
Capital allocation64 (highest)533249
No price data257% above value if growth stopped today1112% above value if growth stopped today6% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$24.3M$7.2B$13.6B$28.0B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025