The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

IT · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

ALSN · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

INCY · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

OLLI · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureITALSNINCYOLLI
Moat Score (0–100)8385 (highest)8483
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend74829095 (highest)
Pricing power9781100 (highest)68
Returns on capital9097 (highest)8668
Balance-sheet safety568173100 (highest)
Capital allocation100 (highest)857084
10% above value if growth stopped today (largest discount to value if growth stopped today)46% above value if growth stopped today252% above value if growth stopped todayNo price data
Market cap$9.9B$10.1B$23.4BNot reported
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2026