The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JILL · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

COLM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

DG · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

ACFN · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureJILLCOLMDGACFN
Moat Score (0–100)69 (highest)69 (highest)69 (highest)69 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend56345180 (highest)
Pricing power97 (highest)845485
Returns on capital8893 (highest)8918
Balance-sheet safety56100 (highest)85100 (highest)
Capital allocation493665 (highest)60
52% below value if growth stopped today (largest discount to value if growth stopped today)No price data40% above value if growth stopped today3764% above value if growth stopped today
Market cap$251MNot reported$25.8B$51.1M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2026FY2025