The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JJSF · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

TRWD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

KDP · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

SFD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureJJSFTRWDKDPSFD
Moat Score (0–100)5657 (highest)57 (highest)51
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend74 (highest)326550
Pricing power4696 (highest)897
Returns on capital34251 (highest)
Balance-sheet safety100 (highest)785096
Capital allocation242477 (highest)51
104% above value if growth stopped todayNo price data66% above value if growth stopped today7% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$1.5BNot reported$40.3B$10.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025