The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

JVA · Consumer Staples · No moat

No moat

Doesn't clear the bar

KHC · Consumer Staples · No moat

No moat

Doesn't clear the bar

HRL · Consumer Staples · No moat

No moat

Doesn't clear the bar

JSDA · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureJVAKHCHRLJSDA
Moat Score (0–100)3536 (highest)3534
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend78 (highest)434360
Pricing power1758 (highest)2432
Returns on capital0051 (highest)0
Balance-sheet safety45284255 (highest)
Capital allocation3649 (highest)1724
87% above value if growth stopped today4% above value if growth stopped today (largest discount to value if growth stopped today)24% above value if growth stopped todayNo price data
Market cap$26M$27.6B$11.1B$31M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025