The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KO · Consumer Staples · Narrow moat

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VITL · Consumer Staples · Narrow moat

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MZTI · Consumer Staples · Narrow moat

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LW · Consumer Staples · Narrow moat

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MeasureKOVITLMZTILW
Moat Score (0–100)7273 (highest)7271
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8795 (highest)7785
Pricing power100 (highest)523935
Returns on capital688797100 (highest)
Balance-sheet safety3873100 (highest)100 (highest)
Capital allocation66 (highest)604834
199% above value if growth stopped today105% above value if growth stopped today87% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$353.7B$583M$3.0BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026