The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KOAN · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

DFIN · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

NCMI · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

DOCN · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureKOANDFINNCMIDOCN
Moat Score (0–100)50 (highest)50 (highest)50 (highest)50 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend50206080 (highest)
Pricing power70100 (highest)96
Returns on capital72 (highest)146
Balance-sheet safety5567 (highest)5523
Capital allocation24402044 (highest)
No price data20% above value if growth stopped today (largest discount to value if growth stopped today)227% above value if growth stopped today5167% above value if growth stopped today
Market cap$55201$1.2B$352M$11.4B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2024FY2025FY2025FY2025