The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KRT · Materials · Narrow moat

Narrow moat

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NYT · Materials · Wide moat

Wide moat

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USLM · Materials · Narrow moat

Narrow moat

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PG · Materials · Narrow moat

Narrow moat

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MeasureKRTNYTUSLMPG
Moat Score (0–100)7982 (highest)7979
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8591100 (highest)71
Pricing power49732384 (highest)
Returns on capital100 (highest)669796
Balance-sheet safety100 (highest)100 (highest)100 (highest)85
Capital allocation6077 (highest)7457
142% above value if growth stopped today237% above value if growth stopped today263% above value if growth stopped today120% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$1.1B$11.1B$3.0B$363.9B
Moat tierNarrow moatWide moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026