The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KSS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BFAM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

WNC · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

VSXY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureKSSBFAMWNCVSXY
Moat Score (0–100)5354 (highest)5353
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend2095 (highest)5728
Pricing power63 (highest)39051
Returns on capital41135777 (highest)
Balance-sheet safety92 (highest)477147
Capital allocation507482 (highest)62
No price data195% above value if growth stopped today58% below value if growth stopped today (largest discount to value if growth stopped today)160% above value if growth stopped today
Market capNot reported$3.8B$525M$7.1B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2025FY2025FY2026