The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

KTB · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

ATMU · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BLMH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

HD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureKTBATMUBLMHHD
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend738185 (highest)55
Pricing power69 (highest)426459
Returns on capital92100 (highest)—100 (highest)
Balance-sheet safety275896 (highest)41
Capital allocation74562479 (highest)
36% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data75% above value if growth stopped today
Market cap$3.8BNot reported$2.7M$294.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2024FY2026