The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LII · Industrials · Wide moat

Wide moat

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BKNG · Industrials · Wide moat

Wide moat

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The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

GGG · Industrials · Wide moat

Wide moat

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DCI · Industrials · Wide moat

Wide moat

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MeasureLIIBKNGGGGDCI
Moat Score (0–100)8489 (highest)89 (highest)84
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91100 (highest)7684
Pricing power47100 (highest)8960
Returns on capital100 (highest)9597100 (highest)
Balance-sheet safety8461100 (highest)89
Capital allocation100 (highest)8386
187% above value if growth stopped todayNo price data143% above value if growth stopped today (largest discount to value if growth stopped today)170% above value if growth stopped today
Market cap$18.8B$5.6B$13.1B$10.8B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2025