The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MCFT · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

BFAM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

WNC · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

KSS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureMCFTBFAMWNCKSS
Moat Score (0–100)5354 (highest)5353
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend2095 (highest)5720
Pricing power3839063 (highest)
Returns on capital90 (highest)135741
Balance-sheet safety74477192 (highest)
Capital allocation457482 (highest)50
36% below value if growth stopped today226% above value if growth stopped today57% below value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$398M$4.2B$539MNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026