The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MKC · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

TR · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

GIS · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

MOJO · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

MeasureMKCTRGISMOJO
Moat Score (0–100)4651 (highest)4944
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend613875 (highest)
Pricing power66616068 (highest)
Returns on capital201848 (highest)4
Balance-sheet safety2273 (highest)4029
Capital allocation59 (highest)5159 (highest)
60% above value if growth stopped todayNo price data31% below value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$13.5BNot reported$19.2B$7.5M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025