The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MKTX · Other · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

FHI · Other · Wide moat

Wide moat

Wonderful & reasonably priced

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MORN · Other · Wide moat

Wide moat

On the watchlist

ENDI · Other · Wide moat

Wide moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureMKTXFHIMORNENDI
Moat Score (0–100)8696 (highest)9083
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6497 (highest)9450
Pricing power98100 (highest)
Returns on capital100 (highest)100 (highest)80
Balance-sheet safety100 (highest)100 (highest)89100 (highest)
Capital allocation818690 (highest)80
19% above value if growth stopped today (largest discount to value if growth stopped today)35% above value if growth stopped today155% above value if growth stopped todayNo price data
Market cap$4.2B$4.3B$6.9BNot reported
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2023