The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MLR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BROS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LEEN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

JAKK · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureMLRBROSLEENJAKK
Moat Score (0–100)5758 (highest)5756
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7285 (highest)85 (highest)36
Pricing power1729100 (highest)46
Returns on capital7131085 (highest)
Balance-sheet safety78100 (highest)5573
Capital allocation45 (highest)444442
119% above value if growth stopped todayNo price dataNo price data13% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$583MNot reported$160388$329M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025