The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MLR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CVSA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LEEN · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

JAKK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureMLRCVSALEENJAKK
Moat Score (0–100)5758 (highest)5756
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7295 (highest)8536
Pricing power1755100 (highest)46
Returns on capital7119085 (highest)
Balance-sheet safety78 (highest)545573
Capital allocation4564 (highest)4442
119% above value if growth stopped today121% above value if growth stopped todayNo price data26% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$584M$4.2B$169553$278M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025