The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MORN · Other · Wide moat

Wide moat

On the watchlist

FHI · Other · Wide moat

Wide moat

Wonderful & reasonably priced

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MKTX · Other · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ENDI · Other · Wide moat

Wide moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureMORNFHIMKTXENDI
Moat Score (0–100)9096 (highest)8683
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9497 (highest)6450
Pricing power98100 (highest)
Returns on capital80100 (highest)100 (highest)
Balance-sheet safety89100 (highest)100 (highest)100 (highest)
Capital allocation90 (highest)868180
155% above value if growth stopped today35% above value if growth stopped today19% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$6.9B$4.3B$4.2BNot reported
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2023