The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PAG · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

PZZA · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ALV · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

WLDN · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasurePAGPZZAALVWLDN
Moat Score (0–100)6465 (highest)65 (highest)64
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend597594 (highest)85
Pricing power282952 (highest)
Returns on capital5696 (highest)7024
Balance-sheet safety804862100 (highest)
Capital allocation99 (highest)406860
16% above value if growth stopped today9% above value if growth stopped today (largest discount to value if growth stopped today)62% above value if growth stopped today454% above value if growth stopped today
Market cap$14.3B$996M$8.8B$1.1B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025