The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PPC · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

MED · Consumer Staples · Narrow moat

Narrow moat

Wonderful & reasonably priced

TNBI · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

SMPL · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

MeasurePPCMEDTNBISMPL
Moat Score (0–100)5762 (highest)5957
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8755094 (highest)
Pricing power5100 (highest)6465
Returns on capital5392100 (highest)13
Balance-sheet safety59 (highest)555855
Capital allocation84 (highest)592460
18% below value if growth stopped today91% below value if growth stopped today (largest discount to value if growth stopped today)No price data25% below value if growth stopped today
Market cap$6.8B$106M$266482$1.0B
Moat tierShallow moatNarrow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2012FY2025