The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SAH · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MLR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

JAKK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

CRI · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureSAHMLRJAKKCRI
Moat Score (0–100)5657 (highest)5656
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5072 (highest)3616
Pricing power29174674 (highest)
Returns on capital45718597 (highest)
Balance-sheet safety5878 (highest)7355
Capital allocation100 (highest)454240
41% below value if growth stopped today119% above value if growth stopped today26% below value if growth stopped today45% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$3.5B$584M$278M$1.4B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025