The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SBIG · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

SNAP · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

ZG · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

BBLR · Technology · No moat

No moat

Doesn't clear the bar

MeasureSBIGSNAPZGBBLR
Moat Score (0–100)40 (highest)40 (highest)40 (highest)40 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend296465 (highest)60
Pricing power100 (highest)848488
Returns on capital0 (highest)0 (highest)0 (highest)0 (highest)
Balance-sheet safety28 (highest)28 (highest)28 (highest)28 (highest)
Capital allocation44 (highest)242424
No price dataNo price dataNo price dataNo price data
Market cap$242744$7.6B$7.8B$213107
Moat tierShallow moatShallow moatShallow moatNo moat
Filing dateFY2025FY2025FY2025FY2025