The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SFD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

KDP · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

JJSF · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

TR · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

MeasureSFDKDPJJSFTR
Moat Score (0–100)5157 (highest)5651
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend506574 (highest)
Pricing power789 (highest)4661
Returns on capital51 (highest)23418
Balance-sheet safety9650100 (highest)73
Capital allocation5177 (highest)2451
7% below value if growth stopped today (largest discount to value if growth stopped today)66% above value if growth stopped today104% above value if growth stopped todayNo price data
Market cap$10.0B$40.3B$1.5BNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025