The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SFM · Consumer Discretionary · Wide moat

Wide moat

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CPRT · Consumer Discretionary · Wide moat

Wide moat

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EAT · Consumer Discretionary · Wide moat

Wide moat

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ULTA · Consumer Discretionary · Wide moat

Wide moat

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MeasureSFMCPRTEATULTA
Moat Score (0–100)9294 (highest)94 (highest)92
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend99 (highest)919597
Pricing power60100 (highest)100 (highest)61
Returns on capital100 (highest)100 (highest)97100 (highest)
Balance-sheet safety100 (highest)100 (highest)83100 (highest)
Capital allocation100 (highest)7993100 (highest)
111% above value if growth stopped today70% above value if growth stopped today (largest discount to value if growth stopped today)399% above value if growth stopped today96% above value if growth stopped today
Market cap$6.3B$25.8B$8.6B$26.2B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2026FY2026