ULTA BEAUTY, INC.
ULTA · Consumer Discretionary · $21.3B mkt cap · FY2026 filings · Wide moat
On the watchlist
The four filters
Pricing power61
Median gross margin 37.5% over 10y, very stable.
Returns on capital100
Median ROIC 47.0%, above the 9% hurdle in 100% of years.
Balance-sheet safety100
Net cash position — no leverage risk.
Capital discipline100
Owner earnings +12.2%/yr, share count shrinking (buybacks).
Margin of safety
Above valueOn sale
- Owner earnings (normalized)
- $1.2B
- Est. intrinsic value / share
- $367.98
- Recent price
- $481.58
- Discount to value
- 31% above value
Conservative model: 9% discount rate, 2% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).
Moat Score history
Score history begins 2026-07-17. Check back as the record builds.
Scores are logged append-only and never overwritten — this record can't be backfilled, which is exactly why it's worth keeping.