The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SFM · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

TXRH · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

CPRT · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ULTA · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureSFMTXRHCPRTULTA
Moat Score (0–100)9296 (highest)9292
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9995100 (highest)97
Pricing power60100 (highest)61
Returns on capital100 (highest)97100 (highest)100 (highest)
Balance-sheet safety100 (highest)100 (highest)100 (highest)100 (highest)
Capital allocation100 (highest)9360100 (highest)
142% above value if growth stopped today266% above value if growth stopped today97% above value if growth stopped today57% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$7.2B$12.7B$27.0B$21.0B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2026