The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SHOP · Technology · Narrow moat

Narrow moat

On the watchlist

MMS · Technology · Narrow moat

Narrow moat

Wonderful & reasonably priced

GDDY · Technology · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ZETA · Technology · Narrow moat

Narrow moat

On the watchlist

MeasureSHOPMMSGDDYZETA
Moat Score (0–100)60 (highest)60 (highest)60 (highest)60 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend78 (highest)715670
Pricing power8438100 (highest)
Returns on capital072 (highest)460
Balance-sheet safety100 (highest)393986
Capital discipline3881100 (highest)44
Price vs. high estimate1810% above high estimate40% below high estimate (largest discount to high estimate)17% above high estimateNo price data
Market cap$148.4B$3.3B$12.6B$4.2B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025