The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SMPL · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

TNBI · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

PPC · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

TRWD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureSMPLTNBIPPCTRWD
Moat Score (0–100)5759 (highest)5757
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend94 (highest)508732
Pricing power6564596 (highest)
Returns on capital13100 (highest)53
Balance-sheet safety55585978 (highest)
Capital allocation602484 (highest)24
25% below value if growth stopped today (largest discount to value if growth stopped today)No price data18% below value if growth stopped todayNo price data
Market cap$1.0B$266482$6.8BNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2012FY2025FY2025