The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SMTK · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

VSH · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

BB · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

JANL · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The balanceSheet component abstained: No debt, cash, or interest-expense disclosures to score the balance sheet. The other four 20% weights were renormalized over the scored 80%.

MeasureSMTKVSHBBJANL
Moat Score (0–100)43 (highest)43 (highest)43 (highest)43 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend65 (highest)324048
Pricing power523596 (highest)35
Returns on capital071 (highest)456
Balance-sheet safety553470 (highest)
Capital allocation44 (highest)44 (highest)533
No price dataNo price dataNo price data520% above value if growth stopped today
Market cap$1.5MNot reported$5.0B$49.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025