The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TDUP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

WMK · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CNTY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

HSTA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTDUPWMKCNTYHSTA
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend515355 (highest)40
Pricing power9547100 (highest)100 (highest)
Returns on capital01226 (highest)6
Balance-sheet safety5573 (highest)2028
Capital allocation24402451 (highest)
No price data68% above value if growth stopped todayNo price dataNo price data
Market cap$724M$2.0B$33.6M$935686
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025