The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TNL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LAD · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

BH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

STRT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTNLLADBHSTRT
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend67643988 (highest)
Pricing power100 (highest)246510
Returns on capital4556 (highest)—22
Balance-sheet safety195573 (highest)
Capital allocation40100 (highest)4460
14% below value if growth stopped today38% below value if growth stopped today (largest discount to value if growth stopped today)No price data4% below value if growth stopped today
Market cap$4.1B$6.9BNot reported$247M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026