The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TRWD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

KDP · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

SMPL · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

JJSF · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTRWDKDPSMPLJJSF
Moat Score (0–100)5758 (highest)5755
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend327394 (highest)70
Pricing power96 (highest)896546
Returns on capital21334 (highest)
Balance-sheet safety785055100 (highest)
Capital discipline2477 (highest)6024
Price vs. high estimateNo price data70% above high estimate51% below high estimate (largest discount to high estimate)28% above high estimate
Market cap$41.4B$1.1B$1.5B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025