The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VGES · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

RH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

KITL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MAMO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureVGESRHKITLMAMO
Moat Score (0–100)47 (highest)47 (highest)47 (highest)47 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend50 (highest)262020
Pricing power70 (highest)6370 (highest)40
Returns on capital6991 (highest)
Balance-sheet safety2805573 (highest)
Capital discipline4180 (highest)4412
Price vs. high estimateNo price data132% above high estimateNo price data24% above high estimate (largest discount to high estimate)
Market capNot reported$3.3B$707203$40.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2026FY2023FY2025