The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
COKE · Consumer Staples · Narrow moat
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The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.
| Measure | VITL | PM | COKE | KO |
|---|---|---|---|---|
| Moat Score (0–100) | 73 | 74 (highest) | 74 (highest) | 72 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 95 (highest) | 75 | — | 87 |
| Pricing power | 52 | 100 (highest) | 59 | 100 (highest) |
| Returns on capital | 87 | 100 (highest) | 86 | 68 |
| Balance-sheet safety | 73 (highest) | 38 | 70 | 38 |
| Capital allocation | 60 | 59 | 80 (highest) | 66 |
| 35% above value if growth stopped today (largest discount to value if growth stopped today) | No price data | No price data | 235% above value if growth stopped today | |
| Market cap | $383M | Not reported | Not reported | $395.7B |
| Moat tier | Narrow moat | Narrow moat | Narrow moat | Narrow moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |