The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VITL · Consumer Staples · Narrow moat

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PM · Consumer Staples · Narrow moat

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COKE · Consumer Staples · Narrow moat

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The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

MZTI · Consumer Staples · Narrow moat

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MeasureVITLPMCOKEMZTI
Moat Score (0–100)7374 (highest)74 (highest)72
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)7577
Pricing power52100 (highest)5939
Returns on capital87100 (highest)8697
Balance-sheet safety733870100 (highest)
Capital allocation605980 (highest)48
105% above value if growth stopped todayNo price dataNo price data87% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$583MNot reportedNot reported$3.0B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025