The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VSXY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MCFT · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

KSS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NWTG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureVSXYMCFTKSSNWTG
Moat Score (0–100)53 (highest)53 (highest)53 (highest)53 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend28202057 (highest)
Pricing power513863 (highest)55
Returns on capital7790 (highest)41
Balance-sheet safety477492 (highest)55
Capital allocation62 (highest)455046
146% above value if growth stopped today36% below value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data
Market cap$6.7B$398MNot reported$5.1M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2025FY2026FY2025