The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WAB · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LINC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

PKE · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

RUSHA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureWABLINCPKERUSHA
Moat Score (0–100)55 (highest)55 (highest)55 (highest)55 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend99 (highest)608368
Pricing power4991 (highest)4931
Returns on capital642947 (highest)
Balance-sheet safety4145100 (highest)69
Capital discipline80 (highest)383560
Price vs. high estimate300% above high estimate477% above high estimate369% above high estimate13% above high estimate (largest discount to high estimate)
Market cap$51.6B$1.3B$715M$6.2B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2026FY2025