The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WAB · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LINC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

PKE · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

RUSHA · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureWABLINCPKERUSHA
Moat Score (0–100)55 (highest)55 (highest)55 (highest)55 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend99 (highest)608368
Pricing power4991 (highest)4931
Returns on capital642947 (highest)
Balance-sheet safety4145100 (highest)69
Capital allocation80 (highest)383560
281% above value if growth stopped today221% above value if growth stopped today483% above value if growth stopped today7% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$49.1B$713M$548M$3.6B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025