The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WHR · Industrials · No moat

No moat

Doesn't clear the bar

SMXT · Industrials · No moat

No moat

Doesn't clear the bar

ZSTK · Industrials · No moat

No moat

Doesn't clear the bar

ST · Industrials · No moat

No moat

Doesn't clear the bar

MeasureWHRSMXTZSTKST
Moat Score (0–100)24 (highest)24 (highest)24 (highest)24 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1557 (highest)3428
Pricing power2601353 (highest)
Returns on capital37 (highest)12017
Balance-sheet safety128 (highest)28 (highest)0
Capital allocation402444 (highest)19
41% below value if growth stopped todayNo price dataNo price dataNo price data
Market cap$2.1B$18.7M$1.5MNot reported
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025