The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WSM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GNTX · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

COST · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

BAH · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureWSMGNTXCOSTBAH
Moat Score (0–100)80 (highest)80 (highest)80 (highest)79
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend578398 (highest)85
Pricing power62582790 (highest)
Returns on capital100 (highest)100 (highest)100 (highest)97
Balance-sheet safety100 (highest)100 (highest)100 (highest)25
Capital allocation806277100 (highest)
113% above value if growth stopped today10% above value if growth stopped today (largest discount to value if growth stopped today)468% above value if growth stopped today19% above value if growth stopped today
Market cap$26.6B$4.8B$396.8B$9.3B
Moat tierNarrow moatWide moatWide moatNarrow moat
Filing dateFY2026FY2025FY2025FY2026