The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WSM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GNTX · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

COST · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

BAH · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureWSMGNTXCOSTBAH
Moat Score (0–100)80 (highest)80 (highest)80 (highest)79
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend578398 (highest)85
Pricing power62582790 (highest)
Returns on capital100 (highest)100 (highest)100 (highest)97
Balance-sheet safety100 (highest)100 (highest)100 (highest)25
Capital discipline806277100 (highest)
Price vs. high estimate47% above high estimate30% below high estimate266% above high estimate31% below high estimate (largest discount to high estimate)
Market cap$26.9B$4.9B$414.4B$8.7B
Moat tierNarrow moatWide moatWide moatNarrow moat
Filings as ofFY2026FY2025FY2025FY2026