The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WWD · Industrials · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FELE · Industrials · Narrow moat

Narrow moat

On the watchlist

MHO · Industrials · Narrow moat

Narrow moat

Wonderful & reasonably priced

PH · Industrials · Narrow moat

Narrow moat

On the watchlist

MeasureWWDFELEMHOPH
Moat Score (0–100)73 (highest)73 (highest)73 (highest)73 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95626496 (highest)
Pricing power4360 (highest)3342
Returns on capital6997 (highest)70
Balance-sheet safety7397100 (highest)66
Capital allocation80777291 (highest)
521% above value if growth stopped today104% above value if growth stopped today28% below value if growth stopped today (largest discount to value if growth stopped today)224% above value if growth stopped today
Market cap$20.7B$4.4B$3.8B$121.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026