The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ZSTK · Industrials · No moat

No moat

Doesn't clear the bar

MEDS · Industrials · No moat

No moat

Doesn't clear the bar

SMXT · Industrials · No moat

No moat

Doesn't clear the bar

WHR · Industrials · No moat

No moat

Doesn't clear the bar

MeasureZSTKMEDSSMXTWHR
Moat Score (0–100)24 (highest)24 (highest)24 (highest)24 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend345057 (highest)15
Pricing power130026 (highest)
Returns on capital001237 (highest)
Balance-sheet safety28 (highest)28 (highest)28 (highest)1
Capital discipline44 (highest)44 (highest)2440
Price vs. high estimateNo price dataNo price dataNo price data41% below high estimate
Market cap$1.5M$321M$18.7M$2.1B
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2025FY2025FY2025