Flagship explainer
How AppLovin Corp makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $5.5B | 100% |
| |
| Cost of revenue | $665M | 12% |
|
| $4.8B | 88% |
| |
| $4.2B | 76% |
| |
| Income before tax | $4.0B | 72% |
|
| Income tax | $520M | 9% |
|
| $3.3B | 61% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0001751008-26-000010