Flagship explainer
How COUPANG, INC. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $34.5B | 100% |
| |
| Cost of revenue | $24.4B | 71% |
|
| $10.1B | 29% |
| |
| $473M | 1% |
| |
| Income before tax | $597M | 2% |
|
| Income tax | $383M | 1% |
|
| $208M | 1% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0001834584-26-000024