Flagship explainer

How HUBSPOT INC makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$3.1B · 100%Cost of revenue$508M · 16%Gross profit$2.6B · 84%Operating income$7.4M · 0%Income before tax$69.5M · 2%Income tax$23.6M · 1%Net income$45.9M · 1%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$3.1B100%
Cost of revenue$508M16%
$2.6B84%
$7.4M0%
Income before tax$69.5M2%
Income tax$23.6M1%
$45.9M1%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
Embed this chart

View the full HUBSPOT INC analysis at Buy Like Buffett