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How IBOTTA, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$342M · 100%Cost of revenue$71.1M · 21%Gross profit$271M · 79%Operating income−$841000 · −0%Income before tax$9.8M · 3%Income tax$6.3M · 2%Net income$3.6M · 1%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$342M100%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
Cost of revenue$71.1M21%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
$271M79%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
−$841000−0%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
Income before tax$9.8M3%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
Income tax$6.3M2%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
$3.6M1%
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001628280-26-011838 · filed Feb 26, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set
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