Flagship explainer

What drives JONES SODA CO.’s return on equity?

ROE is five filed business factors multiplied together.

DuPont return on equity factor treeReturn on equity branches into tax burden, interest burden, operating margin, asset turnover, and the equity multiplier.Return on equity−98%Tax burden106%net income ÷ pretax incomeInterest burden35%pretax ÷ operating incomeOperating margin−19%operating income ÷ revenueAsset turnover2.13×revenue ÷ average assetsEquity multiplier6.56×average assets ÷ average equityAs of 2025-12-31 · 2 SEC filing sourcesBuy Like Buffett · buylikebuffett.com
DuPont source inputs
InputValueFiscal yearSource
−$1.8MFY2025
Income before tax−$1.7MFY2025
Operating income−$4.8MFY2025
$25.3MFY2025
Ending assets$15.2MFY2025
Beginning assets$8.5MFY2024
$1.5MFY2025
$2.2MFY2024
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
Embed this chart

View the full JONES SODA CO. analysis at Buy Like Buffett