Flagship explainer
How lululemon athletica inc. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $11.1B | 100% |
| |
| Cost of revenue | $4.8B | 43% |
|
| $6.3B | 57% |
| |
| $2.2B | 20% |
| |
| Income before tax | $2.2B | 20% |
|
| Income tax | $660M | 6% |
|
| $1.6B | 14% |
|
Source:
- SEC filing · FY 2026Filing detailsAccession 0001397187-26-000020