Flagship explainer
How MediaAlpha, Inc. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $1.1B | 100% |
| |
| Cost of revenue | $946M | 85% |
|
| $168M | 15% |
| |
| $22.1M | 2% |
| |
| Income before tax | −$111M | −10% |
|
| Income tax | −$138M | −12% |
|
| $25.6M | 2% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0001818383-26-000049