Flagship explainer

How MORNINGSTAR, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$2.4B · 100%Cost of revenue$953M · 39%Gross profit$1.5B · 61%Operating income$527M · 22%Income before tax$496M · 20%Income tax$122M · 5%Net income$374M · 15%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$2.4B100%
Cost of revenue$953M39%
$1.5B61%
$527M22%
Income before tax$496M20%
Income tax$122M5%
$374M15%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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MORN income explainer — Buy Like Buffett · Buy Like Buffett