Flagship explainer

How ServiceNow, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$13.3B · 100%Cost of revenue$3.0B · 22%Gross profit$10.3B · 78%Operating income$1.8B · 14%Income before tax$2.3B · 17%Income tax$513M · 4%Net income$1.7B · 13%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$13.3B100%
Cost of revenue$3.0B22%
$10.3B78%
$1.8B14%
Income before tax$2.3B17%
Income tax$513M4%
$1.7B13%
Source: · event Dec 31, 2025 · retrieved Oct 15, 2026 · annual-row source set
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