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How NU SKIN ENTERPRISES, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$1.5B · 100%Cost of revenue$454M · 31%Gross profit$1.0B · 69%Operating income$65.8M · 4%Income before tax$196M · 13%Income tax$36M · 2%Net income$160M · 11%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$1.5B100%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
Cost of revenue$454M31%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
$1.0B69%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
$65.8M4%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
Income before tax$196M13%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
Income tax$36M2%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
$160M11%
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001140361-26-005130 · filed Feb 13, 2026
· event Dec 31, 2025 · retrieved Oct 15, 2026 · annual-row source set
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